Chapter Two

I got introduced to the concept of developing your personal brand during sophomore year of college. Since then, I have talked about it a few times amongst my friends. Chapter two of our textbook discusses personal brands and after reading it I understood the method of developing your own brand. The process defines the concept to its fullest potential. Step one of the process is identifying your target audience. Knowing the industry, you want to work in will narrow down your options to help you find your target audience. A great way to attract your audience would be to determine some skill sets that are being looked for throughout this industry. Step two of this process is determining your vision as well as your purpose. This is often the hardest part because you are determining who you are and what you want from your life. Some ways to think about it would be considering in the future: Who you want to be associated with? Future goals could become essential elements of your career. Step three determines your values, or the core principles that you bring to life. Strong values will create a strong base of followers. Lastly, step four to developing your personal brand is to determine your passions and goals. This is important because if your passions are not met, you will not be happy. Writing down your passions is a great way to consistently remind yourself the reason of why you have this passion. Your goals are things that you wish to accomplish within a ten-year span. Being very specific in what you what to achieve increases your chances of success. Developing your personal brand is a great way to attract people, or even a great way to learn some things about yourself.