Chapter Five

Hey everyone. This week’s chapter in the textbook introduced how to strategically market on Instagram. Unlike Facebook, which is a platform that text-based information, Instagram is more of a photo-based platform. Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Only months after launch, Instagram had over seven million users. This new social media demographic caused Facebook to purchase them. 

Businesses are very active on Instagram. Roughly ninety percent of users follow a business. Being active and posting often increases interactions with customers.  All the top fifty global brands post on Instagram five times per day. Posting this many times a day gives customers access to your brand, but not enough access for them to become overwhelmed with information. Data backs up the fact that seventy-five percent of Instagram users take action after seeing a post, such as vising their website. 

Recently, Facebook introduced Instagram Shopping, a new way for businesses to sell products through e-commerce. Instagram shop is a feature that allows brands to share and sell their brand through more than just through products. It allows you to explore collections and stories that brands post. This can be found on the Instagram Shopping tab on the Instagram's home screen. Every user is going to get brand preferences based on their personalization.