Chapter Three

Chapter three of our textbook introduces us to the concept of a social media marketing strategy.  It is important to construct a strategy because social media allows corporations to gain a competitive advantage by creating valuable, relevant, and consistent content to attract and retain audiences. A social media marketing strategy will outline tactics for how a company will incorporate social media into its business. 

The first step in any social media marketing strategy is to identify the target audience or market. It is important that you choose the correct demographic to post on to reach your audience. Choosing the correct demographic can be difficult, but some factors to help you decide would be: Age, Behaviors, Interests, Education and many more. After collecting this data, group the target market into three customer personas. A customer persona is defined as the key traits of a company's target market based on data collected from existing and target customers. 

After you determine your target market, it is important to establish some goals and objectives. Each goal should be measurable through their objectives and metrics. It is important to keep in mind that a social media marketing strategy is only a component of a larger marketing plan. For example, if a corporation's goal is to increase brand awareness, the social media team's goal should be to increase brand awareness. 

Before reading this chapter, I had very little understanding of how to create a strategy or how important a strategy is. I see all these TikTok users gain fame overnight and lose it within the week.  I have always been curious as to how they gain that popularity and let alone hold onto their fame. 

Ryan