Marketing Capstone
Hello everyone! I had the
luxury of visiting Marathon's headquarters last Thursday in Findlay, Ohio. I
visited because they are the company involved with the marketing student's
capstone project. We had to dress up business professional, and I always say,
when you look good, you feel good too.
The basis of our project is to
market to new employees why they should choose to work at Marathon. While we
were visiting, we got introduced to a lot of methods that Marathon uses within
the company to keep their employees, as well as attractive attributes that
would make a person consider starting their future there. Marathon is also very
involved in the community around Findlay. The second half of our day was spent
walking around downtown. We walked from Marathon's headquarters to the Findlay
performing arts center. Inside the arts center we got to go backstage and tour
to give us a visualization of how the people like to give back to the
community.
Lastly, and my favorite part of
the day, was lunch. We walked to Findlay Brewing Company and ate there. They
had some great food choices to choose from, but I chose the chicken, bacon and
ranch flatbread and had a few glasses of water. It was an overall great experience,
and it provided my group a lot more understanding of the Findlay community. I
think this trip was necessary when trying to grasp and put into words just how
interactive the community truly is.
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