Marketing Podcast

Hello everyone. Podcasts are becoming more and more popular every time we wake up. Influencers all around the world are creating podcasts to interact with their followers. A cool aspect of podcasts is when the host brings on guests. Guests can range from celebrities to athletes and to best friends from high school. Last week, my classmate Cade Winchester and I hosted our first collective podcast. We had a guest as well, his name is Andrew S. We discussed social media and marketing strategy and where it is going in the world today. Andrew works with sports teams around campus and makes hype videos for them. He made one with the men's soccer team and it blew us away. 

 

During our fifteen-minute chat we discussed the basis of the importance of having a marketing strategy, and how Andrew uses that with his career. It is important to have a strategy because without one fame will not last long. Trying to make videos and get a lot of viewers can be a challenge, and without the implementation of a strategy your videos will not reach new metrics. Andrew posts videos on YouTube, which is what he based his strategy around. He posts over a few times a week and he make sure the editing in his videos is smooth. Something interesting that Andrew does is ask for feedback from his followers. That allows him to make changes to his posts that will make more viewers happier and more likely to watch his videos again. He had a very interesting perspective, and it was enlightening to discuss and understand what he plans to do for his future.