Chapter Seven

Hey everyone. This blog is going to be about Snapchat, and how you can use it to market for yourself or your corporation. Snapchat is a mobile camera app on which people or brands can send photos or videos called snaps to their friends and followers. When a snap is opened it is only viewable for one to ten seconds depending. Snapchat has created themselves to be one of the most popular social media demographics among generations. There are many features that include younger generations, such as face-swapping, color, text overlay and geofilters.

Today, Snapchat helps businesses reach a unique audience, raise brand awareness, increase consideration, and drive action. It is a great way to reach younger generations, while maintaining that "cool factor." Ads on Snapchat receive twice the visual attention than Facebook ads, since college and high school students are sending snaps. In order to use Snapchat, it is important to know how to use it properly. First create a username that fits its purpose. You can send snaps in a few different ways. By either picture or video, also through stories, which is a feature that allows twenty-four-hour access. A snapchat photo should include a form of text to tease the brain to read it. When color is added it creates a sense of comfortability and the opener is more likely to respond. When sending a video, the shorter the better. Since the national average attention span has shrunk in the recent years and the younger generations, the shorter videos create more interactions amongst customers.