Blogs, Vlogs, Podcasts and Webinars

All four of those things all have one thing in common, and that is being able to post about your lives. People all over the world take part in blogging, and has gained a massive following. Roughly seventy-seven percent of users read blogs. With a simple online search, it is very easy to gain access to anyone's blog. The beauty about a blog is that it can be about any topic.  The most common theme of a blog is fashion, which is a great form of expression, I think. The benefits of blogging include the increase of brand awareness, humanizes any brand, and it is an easy way to keep customers up to date. 

 

A vlog is very similar to a blog, the only difference is that vlog is a video. Due to the launch of YouTube, vlogging became a very popular act in the early 2000's. YouTube has created a creative community for vloggers, offering them various benefits such as studio production, support, advice, education, and access to larger events to help networking. Many other platforms have welcomed vloggers, but they cannot compete with YouTube. Today, vlogs represent the most popular type of video content watched by viewers. 

    

Podcasts have recently made an appearance to society. Due to Covid-19, many people started podcasts to keep their viewers listening to them and supporting them. I have had the chance to construct a couple podcasts and from my experience I can conclude that they are the most fun form of blog. Podcasts are usually episodic and driven by a host, who would tell stories or share expertise in a variety of formats. I find myself listening to podcasts over music on long car rides, because they are better at keeping engagement. 

 

A webinar is a live web-based video conference that uses the internet to connect people to an audience of listeners. It is intended to interact with your audience because the basis of one includes audience participation. Some benefits of using webinars include the increase of brand awareness, a larger audience can be reached, enables brands to capture valuable lead data on prospect customers from a required registration information, and provided the ability to record and repurpose material to promote in the future.